Tanya Colton · Marketing & Creative Director
Design that earnsits shelf space.
Bridging data-driven marketing strategy, multi-channel automation, and high-impact visual design.
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Years designing for brands
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Case studies in portfolio
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Production-ready deliverables
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Disciplines covered end to end
Selected work
Featured projects spanning brand identity, print, digital campaigns, and motion.
Infographics
Infographics
Data-heavy technical stories translated into clean, scannable visual systems — icon sets, charts and typographic hierarchy that let sales teams explain complex machinery in seconds.
2020 · 8 pieces
Digital Advertising
Small Web Advertisements
Animated display banner suites built to spec across standard IAB sizes, keeping message, motion and file weight tight enough to perform in paid placements.
2020 · 6 pieces
Large Format Print
Oversized Banners & Wall Graphics
Environmental graphics scaled from concept to 20-foot walls — press-ready artwork with bleed, resolution and colour built for large-format production.
2020 · 11 pieces
Product & Lifestyle
Product Lifestyle Images
Composited product and lifestyle imagery that puts equipment in real context, retouched into a consistent library for web, print and sales collateral.
2020 · 15 pieces
Web Design
Website Designs
Responsive page layouts and component systems designed around content hierarchy, conversion paths and a reusable visual language for developers to build from.
2020 · 3 pieces
Social Campaigns
Multi-Platform Social Posts
A multi-platform social program with templated layouts sized per channel, holding one brand voice across Twitter, Facebook, LinkedIn and YouTube.
2020 · 28 pieces
Business impact
Featured case studies
Challenge: Managing end-to-end logistics, sponsor handbooks, and VIP coordination for a massive multi-day industry conference.
Solution: Developed integrated print materials, automated attendee workflows via HubSpot and GoHighLevel, and streamlined venue food and beverage selections.
Impact: 100% on-time production delivery and increased registered-user engagement.
Challenge: Coordinating multilingual packaging copy and global design guidelines across strict international retail standards.
Solution: Designed packaging and visual presentation concepts tailored for major retail partners including Target, Walmart, and Macy’s.
Impact: Unified global brand standards across 3,000+ digital assets and retail lines.
Tools & systems
MarTech & Creative Operations Stack
Combining rigorous technical automation with high-end creative direction.
CRM & Marketing Automation
HubSpot, GoHighLevel, and ClickDimensions architecture, custom object configuration, pipeline automation, and advanced data hygiene.
Web, App & E-Commerce Infrastructure
WordPress, Shopify, Squarespace, Lovable, Wix, HTML/CSS component management, API integrations, and technical site performance optimization.
Digital Campaigns & Performance Analytics
Mailchimp, Constant Contact, Google Ads setup, SEO technical health monitoring, UTM tracking schemas, and lifecycle email orchestration.
Data, Reporting & Systems Operations
Cross-platform data synchronization, dashboard reporting, asset management systems, and workflow standardization across tech stacks.
Capabilities
Creative leadership that carries your brand seamlessly from strategic concept to final production.
01
Brand & Visual Systems
Includes: Brand Identity, Brand Collateral, Illustration
Logo architecture, brand books and guidelines that keep global teams consistent across every touchpoint.
02
Packaging & Print Production
Includes: Packaging, Large Format Print, Trade Show, Brand Environments
Labels, tech packs and oversized environmental graphics delivered press-ready, on spec and on schedule.
03
Marketing Campaigns & Digital Channels
Includes: Digital Advertising, Social Campaigns, Web Design, Infographics
Multi-platform social programs, web banners, landing pages and paid advertising built for performance.
04
Motion, Video & AR
Includes: Motion & AR, Product & Lifestyle
Animated brand spots and augmented reality experiences that turn static catalogs into demos.
Approach
Bold ideas, elegantly produced.
Great design requires both meticulous craft and commercial acumen. I collaborate across product, sales, and marketing to turn strategic goals into precise visual systems that look exceptional and perform measurably.